Building your online presence

So you’ve taken on board all the advice about deciding on your niche and establishing an online presence and its time for action. But where do you start? Here’s my story so far.

As a Maths tutor primarily targeting GCSE and A-level students I found myself competing with an increasing number of tutors and agencies in the same space. It was becoming hard to get noticed and I wasn’t prepared to drop my fees to compete solely on price. So I needed to establish a niche!

I have chosen the Maths STEP (Sixth Term Examination Papers) which are used by the top Universities to assess applicants wishing to study Maths.

The next step was to create a website so I needed to choose a domain name, a web hosting platform, and a web builder. I chose a domain name that best matched my niche and researched hosting platforms and site creation tools over the internet. With such a wide variety available this wasn’t easy but I eventually settled on FreshSites as my host and WordPress as my website creation tool. My choices were driven by cost, reviews and availability of support.

So having purchased my domain and installed WordPress I set about creating my site. The first step was to select a ‘Theme’ from the many available, which sets the basic structure of the pages on your site. I chose a fairly simple theme ‘Twenty Twelve’. Then its on to customising your site, creating menu structures and content. It took me quite a bit of time to familiarise myself with system, but every time I got stuck I found my question answered on the support forum.

As well as basic content I learned how to create internal and external links and embed a youtube video I had made explaining how I go about online tuition. Then it was on to plugins. Plugins are essentially bits of packaged software that make it easy integrate common functions. And there are loads available for free! I installed a plugin that creates a Contact Form, one that links to Social Media and another for SEO. The latter submits your site to Google and other search engines, builds a sitemap hat helps them index your site and gives you hints on optimising your site for SEO.

That’s as far as I have got. There is more to do in creating Landing Pages and getting my blog up and running, but its been an exciting and challenging journey so far.

2 thoughts on “Building your online presence”

  1. Hello Mike, well done on taking so much action and on making the right moves as you notice there is competition moving into your markets. I think that you have a strong value to emphasize in contrast to the newer agencies for Maths tutoring, and that is simply your experience and your personality. The teaching style that you have established will truly distinguish your work from that of a more generic tutor. In my work with clients, for example, we’ve often focused very strongly on personalities and personal styles and discovered great selling points that are worth so much more – compassion, companionship, encouragement or a laser-like goal focus. This is all the stuff that you don’t put on the price tag, but you’re offering it nonetheless.

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